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Maserati Car Brand History

Whenever you’re looking for Maserati cars for sale, we encourage you to look through our inventory of new Maserati vehicles online or in person. As you’ll see, we have a generous selection of the latest Maserati models, including the Maserati Ghibli.

Once you get behind the wheel of a Maserati automobile, you’ll understand why the car manufacturer’s long-standing logo is a trident. The company’s logo is based on the Fountain of Neptune in Bologna, Italy’s Piazza Maggiore. With Neptune representing strength and vigor, the trident was a natural choice to represent the power and performance of Maserati cars like the Maserati Ghibli.

History of the Maserati Brand

The Maserati brothers founded the Maserati brand in Bologna in 1914. While four Maserati brothers established the brand that bears their name, only three were still living when the company was sold in 1937. After they bought the company, the Adolfo Orsi family relocated the car maker’s headquarters to Modena in 1940, where it still is today.

As a Maserati dealer, we’re proud to tell you that the Maserati brand won the Indianapolis 500 back-to-back in 1939 and 1940 and the company remains the only Italian car maker to achieve this feat.

Despite its success in racing, the Maserati brand retired from the sport in the 1950s. That’s when the manufacturer started making production grand touring vehicles like the ones you’ll find at our Maserati dealership near Chicago, IL.

History of the Models from the Maserati Brand

The introduction of the 1957 Maserati 3500 GT was a turning point for the Maserati brand because the vehicle was the company’s first-ever grand touring vehicle designed from the ground up. The automobile was also the car maker’s first series produced vehicle.

Throughout the ensuing decades, the Maserati brand continued to introduce new vehicles that were warmly embraced by luxury car enthusiasts. The automobile that’s evolved into today’s Maserati Quattroporte was originally unveiled in 1963, for instance. The car that has grown into the Maserati Ghibli was initially introduced back in 1992.

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